Sticky Promotional Items: Smaller Is Better

It is the presumption of many people that the bigger the promotional stickers are, the better it is for the business. According to them, a large sticker is tantamount to a billboard. It's easy to spot from a distance, which allows companies to print a lot of messages on it. Yet, according to studies, bigger does not necessarily mean better. On the contrary, it seems that the smaller these stickers as Promotional Items are, the more likely companies will benefit from it.

Some of the reasons for his change in philosophy are:

• According to promotional experts, when stickers were first used in promotions, companies would just treat them as they would with any other promotional products: a platform where they can print the name or logo of the business on it. However, when the potential of promotional stickers were fully realised, promotions began to eat up a large chunk of the finances of the business. As a result, companies began thinking of ways to economise their promotions. Before long, sticker Promotional Items were made smaller in order not to place too heavy a burden on the business' coffers. So if your business wants an effective yet economical platform, stickers are the order of the day.
• The smaller the sticker for promotions is, the more areas it will fit. Larger stickers have very limited areas where they may be posted. With smaller stickers, companies can post them in a hundred areas including helmets of motorcyclists, car bumpers, on the windshield of a car, or on the seat of a restaurant.
• Smaller sticker Promotional Items are very handy. This is very important in distribution because the smaller they are, the easier it is to carry them around without requiring special containers to hold them. Large stickers must be placed in large containers to protect them and to avoid crumpling.
  
• Another reason why your business will be better off using smaller promotional stickers is that the trend today in promotions points exactly to that direction. Small stickers in the shape of stars or animals and figures are becoming more and more common. Likewise, tags and marks used on other promotional products like pens, caps, bags, and paper weights are also very small in size, often only a few inches. Nonetheless, small as they are, they are still very effective because they help businesses saturate the market with its mark.
  
  
  Article Source: http://EzineArticles.com/5868218